The fragrance was of great importance in ancient Egypt. In fact, Egyptian mythology even notes the god "Nefertem" as being the lord of perfume. He is often depicted carrying water lilies, which were a common ingredient in making ancient Egyptian perfume. It’s said that great Egyptian leaders like Queen Cleopatra and Queen Hatshepsut used fragrances to scent their bodies, quarters, and baths, and even took perfume with them to the grave.
Challenge → The task was to create a luxurious and sophisticated product, package, and brand. starting from picking a name and manufacturing. The volumetry of this exclusive fragrance is 90 ML / 3 FL. OZ.
The goal was to create a very Iconic and identifiable packaging. The box is almost a sculpture with its curved edges in a very elegant appeal with the gold metal typography and the premium finishing from the inside as well. A total of 50 perfume bottles were manufactured, each crafted from gold titanium using advanced 3D-printing technology.
Paper Sampler Concept → The Egyptian hieroglyphic symbol "nefer", thought to represent a heart and trachea.
The bottle design is derived from the curved lines of the female figure; A cumulative product of the skeletal structure and the quantity and distribution of muscle and fat on the body as they are typically narrower at the waist than at the bust and hips. The bottle imitates a female body.
Manufacturing → 3D-printed gold titanium perfume bottles. When art, technology, and design are combined to create this luxurious piece of organic lines that embrace the inner core containing the fragrance as the body contains the soul. The packaging box has maximum dimensions of 12 cm in height, 9 cm in width, and 19 cm in length, while each bottle measures up to 16 cm in height, 6 cm in width, and 6 cm in length.
Visually, hieroglyphs are all more or less figurative: They represent real or abstract elements, sometimes stylized and simplified. The scripts are written between two lines and the height is one for all, so here, the "f" matches the height of all the letters in the word "nefer" to give a luxurious feel to the eye.
The exact translation of the word "nefer" is "Beautiful on the inside and the outside".
Next projects.
2019 — 2026
